Monday, September 3, 2012

Warhol Soup Cans Hit Target This Weekend! Did You Get Yours??

To commemorate the 50th anniversary of Andy Warhol's "32 Campbell's Soup Cans," Campbell's launched a series of limited-edition cans inspired by the seminal work. The four different color-schemed cans were be sold at Target for 75 cents which started yesterday, and my guess is, are gone already.  The very popular cans have quotes from the artist, including the famous words, "In the future, everybody will be world-famous for 15 minutes" --all brightly colored and dazzling the shelves.

The original Warhol 1962 piece, "32 Campbell's Soup Cans," is composed of thirty-two 20" x 16" canvases each screen printed with one flavor of each soup offered at the time. Although it initially confused the general public with its representation of mundane commercial products, that confusion ultimately opened up a larger art world conversation about the purpose of art. Over the past years Campbell's reported that sales have dwindled and now is looking to the Warhol branding to increase sales.  It works for me! I have my parents and a friend running all over the suburban Target's to get them.  (No stores in NYC, that are close.)
The Warhol cans are being released in conjunction with a new line of Campbell's Soup. Touted by some news outlets as "Hipster Soups," the new flavors such as Moroccan Style Chicken with Chickpeas and Creamy Red Pepper with Smoked Gouda are meant to appeal to those 20-30-somethings of "restless spirits with adventurous tastes." Now I've seen everything...  
Have a look at the collectors cans, worth the trip friends!

And now on to waiting for the Warhol/NARS makeup collection due out November 1, 2012.  Who's going to get in line with me for this on?
(Above images from etc.)